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Solving this problem requires people to literally think outside the box.

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Only 20 percent managed to break out of the illusory confinement and continue their lines in the white space surrounding the dots. They are much more common than you probably think.

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SHARE Although studying creativity is considered a legitimate scientific discipline nowadays, it is still a very young one. In the s, however, very few were even aware of its existence, even though it had been around for almost a century. In the early s, a psychologist named J. He challenged research subjects to connect all nine dots using just four straight lines without lifting their pencils from the page.

The truth behind the universal, but flawed, catchphrase for creativity.

If you have tried solving this puzzle, you can confirm that your first attempts usually involve sketching lines inside the imaginary square. The idea went viral via s-era media and word of mouth, of course.

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Because the solution is, in hindsight, deceptively simple, clients tended to admit they should have thought of it themselves. The symmetry, the beautiful simplicity of the solution, and the fact that 80 percent of the participants were effectively blinded by the boundaries of the square led Guilford and the readers of his books to leap to the sweeping conclusion that creativity requires you to go outside the box.

Speakers, trainers, training program developers, organizational consultants, and university professors all had much to say about the vast benefits of outside-the-box thinking.

That is, direct and explicit instructions to think outside the box did not help. Or so their consultants would have them believe. Guilford was one of the first academic researchers who dared to conduct a study of creativity.

Today many people are familiar with this puzzle and its solution. But you will find numerous situations where a creative breakthrough is staring you in the face.

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Indeed, the concept enjoyed such strong popularity and intuitive appeal that no one bothered to check the facts. Both teams followed the same protocol Que significa wanna hook up dividing participants into two groups.

The correct solution, however, requires you to draw lines that extend beyond the area defined by the dots. In other words, the difference could easily be due to what statisticians call sampling error.

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In fact, only a meager 25 percent did. After all, with one simple yet brilliant experiment, researchers had proven that the conceptual link between thinking outside the box and creativity was a myth.

No one, that is, before two different research teams —Clarke Burnham with Kenneth Davis, and Joseph Alba with Robert Weisberg—ran another experiment using the same puzzle but a different research procedure. There seemed to be no end to the insights that could be offered under the banner of thinking outside the box.

The second group was told that the solution required the lines to be drawn outside the imaginary box bordering the dot array. It was an appealing and apparently convincing message.

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